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Sunrise Pashmina: Premium Quality at Fair Prices
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Shalimar Gita and Horton spacer Shalimar Gita embroidered shawl from Sunrise Pashminaspacer Shalimar Gita and Horton

Among our recent arrivals: Horton (an Irish Wolfhound pup) and a small stock of Shalimar Gita hand-embroidered shawls.

100% pashmina Sagarmatha shawl from Sunrise Pashmina

100% pashmina Sagarmatha shawl

Empar in Strawberry Cream 70% pashmina/30%  silk Ama Dablam shawl

70% pashmina/30% silk Ama Dablam shawl


"What's the fuss?"

If you think that pashmina is pashmina is pashmina, let us break the news: Most of the so-called pashmina shawls being exported from Nepal and India these days are made from adulterated yarn. If you haven't experienced authentic premium-quality pashmina, you are in for a treat!


Why Shop at Sunrise Pashmina?

We offer:

You'll adore us!

What is pashmina, anyway?

Pashmina is just the indigenous word for cashmere, a fabric woven from the wool of certain high-elevation domestic goats. The term cashmere was applied by European colonialists to this fabric because it was known primarily as a product of Kashmir, the disputed territory in northwest India.

20 Myths about pashmina

  1. Pashmina is different from, and better than, cashmere.
  2. Pashmina wool is plucked only from the undercoat of the throat and chest of the animal.
  3. Pashmina is produced only by a special goat known as Capra hircus.
  4. Pashmina is produced only in the high Himalayas.
  5. A fullsize pashmina is too big for a petite woman.
  6. In pashmina, more plies is better.
  7. Water pashmina is a special, highly luxurious, type of pashmina.
  8. Real pashmina is produced only in Kashmir.
  9. True Nepalese pashmina, known as chyangra pashmina, is different and better than ordinary pashmina.
  10. Pashmina should only be dry cleaned.
  11. In pashmina, as in all luxury goods, you get what you pay for.
  12. Real pashmina must have twisted and knotted tassels.
  13. Machine-loomed pashmina is superior to hand-loomed pashmina.
  14. Hand-loomed pashmina is superior to machine-loomed pashmina.
  15. High-quality pashmina doesn't pill.
  16. The best quality pashmina is fluffy like a kitten.
  17. The best quality pashmina at the best price is found in Kathmandu.
  18. Ritzy New York department stores can be trusted to have the best quality pashmina.
  19. 100% pashmina means pure pashmina.
  20. A sewn-on tag is proof of pashmina quality.

No???? Find out the truth about pashmina.

You say pashima, we say...

How many ways can this word be mispronounced and misspelled? Here are a few that we've seen: pashminar, pashmine, pasmina, passmina, paskmina, pashminah, pachimina, pasmeena, pasmira, pasmeera, pasnima, pashema, pasimina, pachema, pachimina, pasminah, pashminia, bashmina, pamina, bashmeena, pasima, pashima, pachima, pashimina, paschmina, puhseema, pasichma, phasmina, pasmin, pacmina, passmeena, spashmina, peshmina, peshimina, pamina, poshminia, posmina, phasmina, pahsmina ...

We don't really care how you spell it. We're just listing these so that if someone googles one of them, we've got an edge over those hardline companies that recognize only one "correct" spelling.

We're here for you!

70% pashmina/30% silk medium-size pashmina shawl with Zebra print
Seth Sicroff, Sunrise Pashmina Internet Marketing Director

Hi! Sunrise Pashmina is owned by Empar (left) and Seth (right) Sicroff. Empar does the product selection and modeling. Seth handles marketing, including this Web site; we both handle customer service, but Seth is usually the one who answers emails and telephone, as Empar is also manager of Red Feet Wine Market & Spirit Provisions, the best wine store in upstate New York. Seth tries to stay out of photos. The one at right was taken at a presentation of the Sir Edmund Hillary Mountain Legacy Medal, which Empar and Seth also organize.

We realize that buying a pashmina shawl is an expensive and complicated purchase. Colors, size, fabric blend, embroidery, yada-yada-yada... Let's talk about it. No voice-mail menus. No hard sell. If we don't have what you want, or can't get it to you in time, we'll tell you right off.

English a problem? Empar is a native speaken of Spanish and Catalan. Seth can manage communication in Spanish and French, and had to pass proficiency exams in several other languages back in grad school. Call us any time at (607) 256-0102, or email at info@sunrise-pashmina.com.

Earth First!

Sunrise Pashmina is a global project. Freedom, happiness, and prosperity are not local affects: to the extent that they are not available anywhere in the world, our own are necessarily diminished, even if we are unaware of the connections.

We at Sunrise would like to express our gratitude and our welcome to all the immigrants who contribute to America and help America make good on its promise to the world.

See the world!

We believe in the value of travel and adventure. The world would be a safer, and happier place if more people did a bit of globe-trotting. Sunrise Pashmina grew out of our efforts to promote backpacking tourism in Nepal. If you happen to be going there, please contact us for suggestions. We'll even tell you where to get the same shawls we sell, at local prices (as opposed to tourist prices).

Citizen Empar

Above: Empar receives her certificate of U.S. citizenship

And we won't leave your pashmina hanging, either!

We have the most and the best information about how to wear a pashmina and how to wash your shawl. (Hint: you don't want to get taken to the cleaners, do you?)



Orders will be shipped on the next business day, and in some cases on the day we receive them. Within the United States, shawls will be shipped by Priority Mail, which takes two or three days; outside the U.S., First-Class airmail takes about a week to ten days. Alternative means of delivery may be arranged, and will be billed at the actual cost.


Fan Mail!

Another client "BLOWN AWAY"

I AM BLOWN AWAY by these shawls. By the quality, exact color, packaging, embroidered message and not the very least the lovely card you put in every package. Amazing!!! Your personal touch does not go unnoticed! Thank you for the muffler gifts for Jacqueline and I also with sweet notes!! They arrived exactly to my front door when you said they would. I'm impressed!!! I cannot thank you enough for your excellent & expedient customer service.

You're the best.

Warmest wishes from Houston.

Will send you pics of the bridesmaids with shawls at wedding in Mexico.


[PS] Delighted to have you post [my message on your Web site] and if anyone needs a reference they are welcome to email me. I went on my gut feeling with you as it is somewhat worrisome to buy off unknown site. But I trusted you and you did not fail me. Thx Seth. Houston, TX

Email us at seth@sunrise-pashmina.com if you want to write to ML. For more fan mail (bet you can't read just one!), check out our Fan Mail page.

Sunrise logo

Contact Sunrise Pashmina

Internet distribution office:
511 W. Green St., Ithaca, NY 14850 USA

Call us at (607) 256-0102. Night or day.
If we can't answer immediately, we'll get back to you. Soon.
Or email us at seth@sunrise-pashmina.com

support the Hillary Medal

Sunrise Pashmina has been involved with the Sir Edmund Hillary Mountain Legacy Medal from its beginnning in 2003. We are organizing the presentation of another Hillary Medal at Hotel Tibet International in Boudha, Kathmandu, on December 11 (International Mountain Day) this year, and we very much need your help!

Please check out our Hillary Medal Website, and consider making a contribution:

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